Responsibilities

About the Role: We are seeking a hands-on Partner Marketing Manager with 5 years of experience to support our expansion in Southeast Asia markets. In this role, you will execute co-marketing initiatives with our channel/reseller partners and technology integration partners. You will work directly with partner sales managers and partners to develop and implement marketing programs that drive mutual business growth. This position reports to the APAC Head of Marketing and can be based in either Singapore or Kuala Lumpur, with responsibility for supporting multiple markets across Southeast Asia. About the Team: The Lark APAC Marketing Team is a strong and dynamic marketing team and is focused on conveying Lark's value propositions through various marketing initiatives. Primary Responsibilities: - Partner Acquisition & Retention: Plan and execute partner-focused initiatives—including events and communications—that drive recruitment of new partners and strengthen relationships with existing ones. - Partner-Focused Campaign Execution: Develop and execute marketing programs aimed at engaging partners across Southeast Asia. Craft campaign concepts that highlight Lark’s value proposition while addressing partners’ business goals. - Communication & Enablement: Manage regular partner communications such as newsletters and updates. Support partner enablement through workshops, networking events, and training sessions tailored to partner needs. - Market Development Fund (MDF) Management: Oversee the allocation and execution of Market Development Funds (MDF) provided to partners. Ensure proposed activities align with Lark’s objectives and monitor the ROI of funded initiatives to optimize future investments. - Engagement Tracking & Reporting: Monitor partner engagement across key touchpoints (e.g., email, events, enablement activities). Analyze and report on acquisition, retention, and engagement metrics to evaluate the effectiveness of marketing-to-partner activities. Secondary Responsibilities: - Localized Content Adaptation: Customize existing marketing assets—such as case studies, presentations, and social media content—for partner use, ensuring alignment with Lark’s brand and market relevance. - Market Intelligence Gathering: Support the team by capturing insights on partner needs and regional trends. Share findings to inform strategy and optimize partner marketing approaches. - Campaign Performance Support: Assist in tracking the performance of partner marketing programs, including engagement outcomes and ROI. Contribute to post-campaign reporting for internal and partner stakeholders.

Qualifications

Minimum Qualifications: - At least 5 years of experience in marketing, preferably in partner, channel, or B2B marketing within the tech or SaaS industry. - Strong project management and execution skills; able to manage multiple campaigns across markets and stakeholders. - Willingness to travel within Southeast Asia (up to 30%) and collaborate across distributed teams. - Self-starter with an entrepreneurial and collaborative mindset and eagerness to learn Preferred Qualifications: - Bachelor’s degree in Marketing, Business, Communications, or a related field. - Experience working directly with external partners or managing stakeholder relationships in a regional context. - Proficiency in digital marketing tools and platforms (e.g., HubSpot, Salesforce etc). - Basic understanding of the B2B SaaS landscape and partner ecosystems in Southeast Asia.

Job Information