
Responsibilities
Team Introduction TRAE (The Real AI Engineer) is an intelligent engineer capable of understanding requirements, orchestrating tools, and independently completing development tasks, providing users with end-to-end software generation capabilities. As one of the most popular AI programming products and the world’s first end-to-end AI software development agent, TRAE covers a full spectrum of development scenarios, from simple to highly complex. We are looking for passionate and creative talents to join us! Responsibilities - Define and execute global marketing strategies for AI coding tools. - Build clear positioning and messaging for developers, engineering teams, and enterprise users. - Lead go-to-market plans for major product launches and feature releases. - Create global campaigns across content, social, community, events, PR, and partnerships. - Grow developer awareness, engagement, and advocacy in key international markets. - Work with product teams to turn technical features into compelling user value. - Track marketing performance and optimize campaigns based on data. - Monitor market trends, competitors, and user feedback to inform strategy.
Qualifications
Minimum Qualifications - 3+ years of experience in marketing, product marketing, growth, developer marketing, or go-to-market roles. - Experience with developer tools, AI products, SaaS, cloud, or other technical products. - Strong ability to craft clear positioning, messaging, and product narratives. - Good understanding of developers, technical communities, and global marketing channels. - Experience planning and executing product launches or integrated campaigns. - Strong communication, collaboration, and project management skills. Fluent English communication skills. - Data-driven mindset and ability to measure marketing impact. Preferred Qualifications - Experience with AI coding tools, IDEs, coding agents, DevOps, or open-source communities. - Experience working with global or regional markets. - Basic technical understanding of software development workflows. - Ability to thrive in a fast-moving and ambiguous environment.
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $159000 - $384000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Reasonable Accommodation
ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request